DAWN INVITES BAKERS TO GET ON BOARD WITH NEW FLAVOUR PASSPORT CAMPAIGN

Dawn Foods is inviting UK bakers to embark on a global flavour adventure with the launch of Dawn’s Flavour Passport, a new marketing campaign designed to inspire, inform and help bakeries stay ahead of fast-moving consumer trends.

Developed to tap into growing demand for globally inspired flavours, Dawn’s Flavour Passport offers bakers a year-long journey through international bakery cultures. Each month, the campaign will spotlight a different country, exploring the flavours, formats and traditions that define its bakery heritage, alongside a brand-new recipe inspired by that destination.

According to Jacqui Passmore, Marketing Lead West EU & AMEAP at Dawn Foods, the campaign has been developed to reflect demand by today’s consumers for world flavours which are also rooted in British food culture:

“Flavour Passport is one of Dawn’s most exciting campaigns to date – a world full of colour, flavour and new ideas for traditional favourites. It has been developed to help UK bakers tap into one of the biggest shifts in today’s food culture, where consumers – especially younger generations – increasingly seeking bold, globally inspired flavours and exciting new formats.”

Jacqui adds that social media has played a huge role in shaping this trend.

“Food has become a global conversation. Eye-catching colours, creative concepts and international influences can make a bakery product famous overnight. We’ve created fantastic new recipes using Dawn ingredients, enabling UK bakers to easily incorporate globally inspired bakes into their ranges.”

From Australia to India and Japan to Mexico, Dawn’s Flavour Passport promises a globe-trotting culinary journey designed to help bakeries stay commercially competitive throughout the year.

All recipes featured as part of the Flavour Passport campaign are created using Dawn’s easy-to-use mixes, fillings and decorations, demonstrating how bakers can easily elevate their existing signature products with minimal complexity.

First Stop: Sweden

The Flavour Passport journey begins in Sweden, where baking traditions are rooted in comfort, warmth and understated indulgence. Dawn’s Application Chefs have created a Swedish Apple & Cinnamon Knot, inspired by classic Nordic flavours and handcrafted bakery aesthetics.

Featuring Dawn Cinnamon Spread and Candied Apple Pieces, the recipe captures the iconic Scandinavian pairing of warm spice and juicy orchard fruit. Apple and cinnamon are staples of Swedish baking, commonly found in buns, cakes and festive pastries. The twisted knot shape reflects the rustic, artisanal look associated with Scandinavian bakeries.

The Apple & Cinnamon Knot is also perfectly aligned with fika – the Swedish ritual of taking a slow, meaningful break, usually enjoyed with coffee and something sweet – making it an ideal addition to morning bakery offerings.

To join Dawn on this voyage of flavour discovery, and for the latest recipes, inspiration and insights, bakers should visit www.dawnfoods.com/uk/inspiration/flavour-passport and follow the company on its socials for the latest #FlavourPassport recipe.