Puratos appoints new marketing director

Global bakery, patisserie, and chocolate ingredients supplier Puratos has appointed Vera Malhotra as marketing director. As a member of the board, she will take control of the brand’s marketing strategy for the UK.

With more than 20 years’ experience delivering high impact marketing on a national and international level, Vera brings a wealth of FMCG, bakery, food service and market analytics experience to the table.

Having previously worked for food and bakery brands including CSM Bakery Solutions, Délifrance UK and BRF Europe, Puratos says Vera is well placed to take control of the strategic direction of all marketing activities across the UK business.

In her new role, Vera will be responsible for creating and implementing the marketing strategy in line with Puratos UK’s vision. This includes the global Taste Tomorrow report, which is the largest bakery, patisserie and chocolate consumer survey of its kind in the world. Vera will also take on the role of Puratos’ sensory ambassador and be leading the internal Sensory Expert Panel.

Of her appointment, Vera said: “I will be focussing on continuing to build the brand image and demonstrating why Puratos is among the industry leaders in bakery, patisserie and chocolate.

“With our latest Taste Tomorrow report and a raft of NPD launching in the coming months, this is an exciting time to be joining a business that has an international reputation for insight, quality and passion.”