STORY: Tipiak launches Pop Macarons Fruits

French pâtissier Tipiak has unveiled a new selection of pop macarons for the foodservice sector.

Featuring a range of fruit flavours, the eye-catching Pop Macarons Fruits are gluten-free – currently, they are the only gluten-free authentic French macarons available wide-scale to the UK hospitality sector.

Each mixed pack of pop macarons contains six bold fruit flavours in pastel shades, decorated with contrasting fruit-flavoured lacing. The selection features blackcurrant, lemon-yuzu, morello cherry, coconut, passionfruit and apricot.

“Macarons have been a huge hit on social media in recent years – introducing a whole new generation to these authentic delights,” explains Charlotte Ganier, international development project manager at Tipiak, which supplies frozen, authentic French pâtisserie to the UK foodservice sector. “More than five million photos have been posted on Instagram alone.”

The new Pop Macarons Fruits join an existing range of Tipiak pâtisserie and macarons supplied frozen to the UK foodservice sector via distributor Central Foods.

Gluten-free, with certification from the French Coeliac Association, the macarons are also suitable for vegetarians.

Tipiak’s new Pop Macarons Fruits are produced in France and are available frozen in packs of 36. Before serving, remove from the freezer, leave for one hour in the fridge, then 15 minutes at room temperature.