STORY: Country Choice joins the vegan sausage roll gang

The number of consumers signing up to Veganuary in 2019 topped 250,000, up nearly 100,000 on 2018, and 2020 is set to see a further increase.

Hot on the heels of Central Foods’ vegan sausage roll launch last week, Country Choice has now brought its own version to market.

It says: “The generous six-inch pastry roll is stuffed with a tasty Quorn filling that will appeal not only to vegans but also meat eaters who are looking for a change. Supplied frozen ready to bake, the rolls come in cases of 70 and have a shelf-life of four hours in the hot cabinet once baked.”

A spokesperson told Bakery Business: “This is the first of a number of vegan products that Country Choice will be bringing to market over the next couple of months.”