STORY: New starter at Carr's Flour

Carr’s Flour said it is proud to announce that Miguel Da Riberia is joining the company as Sales Manager. Miguel joins the Carr’s team from The Bread Factory and has been working in the baking industry for the past eight years, where his work has encompassed both the artisan and semi-automated bakery markets.

Growing up as part of his family’s retail business, which included a from-scratch bakery, Miguel is extremely passionate about flour and its ability to bring all kinds of people together around the table. Beginning his own journey into food as a chef, this experience gave Miguel a brilliant foundation for understanding and respecting the foodservice industry and the importance of the supply chain. Arriving at Carr’s most recently from a wholesale background, Miguel’s experience in this area has taken him from general foodservice to specialising in bakery wholesale and manufacturing. Excited to contribute to an industry he feels very connected to, as Sales Manager, Miguel will liaise with new and existing customers of Carr’s Flour, look after their interests and elevate the brand in the foodservice and retail sectors. Miguel hopes to raise awareness, improve exposure and grow the business into becoming the go-to flour for bakers.

Miguel said: “I’m delighted to be working with such a well-respected brand like Carr’s Flour and thrilled to be part of the wider family. Carr’s Flour have an exceptional reputation within the industry – they’re millers that bakers know they can trust.  I plan to be the conduit between customers and millers and help enhance these relationships even further”

From a straightforward loaf to a complex cake, Carr’s Flour believe that every time you bake or cook, the flour you use should be right for the job. It is their promise to mill the finest flour so bakers at home can create their own great baking moments, every time.

The Carr’s range of flours and bread mixes have been giving bakers confidence for nearly 200 years. Combining a strive for perfection, traditional craft and modern milling, Carr’s’ team of expert millers blend knowledge, pride and expertise into every bag they produce.