CSM adds Popcorn Brownies to Baker & Baker range





CSM Bakery Solutions has announced a premium addition to its range of delicious tray bakes: the Popcorn Brownie.


The tray bake brownie from Baker & Baker is topped with smooth chocolate, crispy popcorn and a white chocolate drizzle, creating a mouth-watering taste and texture combination.

The Popcorn Brownie is the latest innovation from CSM, "delivering an attractive aesthetic and unique indulgent flavour".

Appealing to both families and young adults as an indulgent impulse treat, CSM said the brownie "taps into the trend for ‘loaded’ tray bakes and the demand for multi-textured bakery products.  It’s perfect for the increasing desire for indulgent ‘treat’ products eaten at home with occasions including nights in watching a movie, after meal treats and loaded shakes and desserts."

Baker & Baker’s existing tray bake range includes Chocolate Brownie, Tiffin, Rocky Road, Caramel Shortcake, Granola and Flapjack.

The trend-driven, premium Popcorn Brownie offers more than great taste, said CSM, as it is palm oil free, uses only free-range eggs "and boasts an Instagramable appearance". 

To maintain an immaculate appearance, this bakery solution comes in individual portions, ready cut, reducing waste and increasing flexibility. The special design allows it to be thawed and ready to serve within 90 to 120 minutes and will remain fresh on the shelf for up to seven days.

Holly Wales at CSM Bakery Solutions, said: “We’re thrilled to reveal a premium addition to our Baker & Baker tray bake range. The Popcorn Brownie elevates the range to go above and beyond what we already offer and caters to more specific consumer needs. With the brownie being primarily trend-led, we know that it will be a hit with customers. 

"It meets the desire to consume premium products at home across different occasions. It’s made using the highest quality ingredients and combines a mouth-watering taste with a great texture. It also looks very appealing and is perfect for bakers to promote via their socials and draw in new and existing customers to purchase.”