STORY: Finsbury partners with Friday’s to launch traybake desserts duo

Finsbury Food Group announces one of a kind partnership with Friday’s to launch a new traybake desserts duo

TGI Friday’s fans can rejoice as the famous restaurant chain has teamed up with Finsbury Food Group and supermarket Tesco to launch the duo, which features Chocolate Fudge Fixation and Chocolate Rocky Road treat cakes.

The delicious desserts can be enjoyed by Tesco shoppers this spring, whether that’s in the comfort of your own home, or, now as restrictions ease, at garden parties or picnic settings with family and friends.

The Chocolate Fudge Fixation traybake sees moist chocolate sponge topped with tasty toffee fudge buttercream swirl and hand decorated with fudge cubes, Belgian milk chocolate and carefully adorned caramel flavour curls.

Dessert lovers opting for the Chocolate Rocky Road traybake will find the same chocolate sponge but with a Belgian milk chocolate ganache frosting, topped with the iconic chocolate coated biscuit balls, marshmallows, chocolate curls and perfectly finished with a white chocolate flavoured drizzle. 

Both treat cakes are 7” and serve eight people, retailing at £4.

Jordan McCann, Brand Manager for Finsbury Food Group, said: “We’re incredibly enthusiastic about the launch with TGI Fridays, and already see huge opportunity to continue to add more exciting desserts in the future. After all, we could all do with that Friday’s feeling!”

The treat cake desserts are available now, RRP from £4. The range will be rolled out across Asda and Morrison’s from Summer 2021. TGI Friday’s existing product extensions include a frozen range with Iceland, and a gift range including cocktail barware and fajita pans with Boots.

For more information visit www.finsburyfoods.co.uk