STORY: Schulstad Bakery Solutions' new Danish pastry range

Bakery experts, Lantmännen Unibake UK would love as many people as possible to experience the joy of its authentic Schulstad Bakery Solutions products. That’s why it has developed a new range of delicious, fully-baked, Thaw and Serve Danish Pastries, enabling operators without an oven to offer their customers a tasty, sweet treat at any time of day. All they have to do is…. thaw and serve.

Now available through Brakes and Bidfood, the new range features traditional favourites including Schulstad Bakery Solutions Maple Pecan Plait and Mini Danish Selection, and provides an incremental sales opportunity for operators to serve pastries throughout the day, with 57% of consumers saying that they choose Danish Pastries as a between-meal treat. Wrapped either individually or in a tray, these easy to serve Danish Pastries are ideal for out-of-home, hospitality and leisure sectors, where operators do not have the facilities to bake fresh and can be enjoyed in house or on the go.

Paulina Gorska, Marketing Manager at Lantmännen Unibake, said: “There were approximately 815m bakery occasions in 2020, with over half of Brits eating Danish pastries and croissants weekly. This proves that consumers continue to look for treats to reward themselves and pastries are vital for food-to-go outlets looking to drive incremental sales.

“However, operational limitations have often been a barrier for operators without ovens being able to provide their visitors with a tasty and authentic pastry option, either as a morning treat or to accompany their afternoon coffee. As the go-to Danish pastry experts we’re dedicated to developing the latest innovations to save our customers’ valuable time. We aim to recommend the best solutions to help outlets achieve profitability, whilst also offering convenience and efficiency.

“Quality is key to the latest additions in our range, which has been specifically designed to ensure operators are able to extend their offering to provide more variety conveniently, meaning more of them than ever before can include superior sweet pastries as part of their menus. Our new collection of Danishes is fully baked and ready to serve after thawing, allowing caterers without ovens to significantly reduce preparation time, as well as control costs and wastage.”

The full range of Schulstad Bakery Solutions Thaw and Serve Danish Pastries consists of individually wrapped classics: Maple Pecan Plait, Vanilla Crème Crown and Apple Crown. The Mini Danish selection offers five indulgent modern favourites in a handy variety pack, including Mini Maple Pecan Plait, Mini Apple Coronet, Mini Cinnamon Swirl, Mini Raspberry Square and Mini Blueberry Square. Plus, to complement the range, Schulstad Bakery Solutions is offering individually wrapped Pain aux Raisins.

For more information visit www.lantmannen-unibake.co.uk