STORY: Macphie's new plant-based cream

Food ingredients manufacturer Macphie continues to cater to the rising vegan demand with the launch of a Plant-based Cream Alternative.

Available in 12 x 1litre cases, the Plant-based Cream Alternative is vegan certified, whips to three times its volume and is freeze-thaw stable once combined with sugar and whipped.

It can be used straight from the carton or whipped to create a range of desserts or confectionary fillings or toppings. It can also be used in an espuma gun to finish hot or cold drinks including soya and almond milk lattes or hot chocolates – catering to the increased habit of “coffee and walking” with friends.

The robust cream alternative can’t be overwhipped, supports the addition of flavours and colours including alcohol and can used in a range of applications from cheesecakes, tiramisu, mille-feuille and cakes.

Macphie’s head of marketing Anna Massie explained why the company rose to the challenge of developing a plant-based cream alternative:

“With the big high street chains offering vegan cakes, and supermarkets expanding their ranges every day, the bakery sector simply can’t afford to miss out on this key trend.

“As a go-to food partner, we want to make sure our range caters for free-from diets that respects consumer choices and provides variety without compromising on quality or taste.”

This new development joins Macphie’s 39-strong existing vegan product offering which now includes a Plant-based Glaze for sweet and savoury bakes, vegan cake mixes and frostings.

Anna said: “Sometimes food trends come and go within months, but other times they create a fundamental change in how we live. 

“Macphie believes that a diet free from animal derivatives is part of a long-term change in society.

“With over half the UK population adopting vegan-buying behaviours, it’s vital to understand their needs, so we’re dedicating significant resources in the development of our vegan and free-from ranges, including an ethical approach to material sourcing.”

Taking a holistic approach to sustainable products, Macphie is rolling out its new plant-based products in sustainable packaging which is made of 87% renewable material, with a reduced carbon footprint compared to standard cartons.

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