STORY: Lotus Bakeries partners with Cinnabon
Lotus Bakeries and US bakery giant Cinnabon have announced an new partnership, in what is the company’s first brand collaboration in the UK.
The pair have joined forces to create three indulgent treats, all of which hit 28 Cinnabon counters across the UK from early September.
“We love nothing more than working with new partners to bring our customers exciting new creations that provide a whole new Lotus Biscoff taste experience out of home," comments Frances Booth, UK category marketing manager at Lotus Bakeries.
"We know that combining the on-trend and much-loved flavour of Lotus Biscoff with Cinnabon’s iconic cinnamon roll recipe is a winning combination.”
The Lotus Biscoff bons are made fresh in stores each day and are available at Cinnabon counters across the country, as well as delivery partners; Deliveroo, JustEat and UberEats.
Lotus Biscoff Bon
A delicious Cinnabon roll, topped with frosting and fused together with Lotus Biscoﬀ topping sauce, Lotus Biscoff crumbs, and a Lotus Biscoff biscuit.
Lotus Biscoff MiniBon
The world-famous cinnamon roll, just slightly smaller. The MiniBon, topped with frosting and fused together with Lotus Biscoﬀ topping sauce and Lotus Biscoff crumbs.
Lotus Biscoff BonBites x 4
Adorably bite-sized Bons, drizzled with Lotus Biscoff topping sauce and finished with Lotus Biscoff crumbs.