STORY: Earth & Wheat makes 20-tonne 'wonky' food donation
‘Wonky food’ subscription service Earth & Wheat has donated 50,000 meals of ‘wonky food’ products to London charities and schools this week as it also looks to help people that are being hit by the cost-of-living crisis.
The food-waste-fighting brand, which was founded in March 2021 by James Eid, delivered more than 11,500 boxes – around 20 tonnes – of bakery products to food redistribution charity The Felix Project as part of its ‘Empty Plate Emergency Appeal'.
The charity was set up in 2016 and its aim is to save surplus food from suppliers and redistributes to charities across the capital, including schools, community groups, tenant and housing associations and more.
The Felix Project says that in the face of rising energy bills, rents and price rises, more Londoners than ever before are turning to the charity for food and the capital is facing a ‘crisis’. It has launched the Empty Plate Emergency Appeal to fill millions of empty plates this winter.
Earth & Wheat shipped the ‘wonky food’ via lorry on 84 pallets to The Felix Project’s four depots in Poplar, Park Royal Brent, Enfield and Deptford this week.
“I am delighted that Earth & Wheat has been able to donate 50,000 meals to London charities and schools this week," says Eid. "Schools and charities, in particular, are feeling the squeeze from the cost-of-living crisis.
“Now, more than ever, it is imperative that we all continue to support wherever we can. Earth & Wheat’s delivery of wonky and surplus bakery produce enables local charities and schools to continue providing healthy meals, helping the most vulnerable in our society.
“It is objectionable to waste good food, and we thank our loyal customers for continuing to fight unnecessary food waste with us. Without them, our donations would not be possible.”
Charlotte Hill, CEO of The Felix Project, adds: “Earth & Wheat is such a valued partner and this donation of 50,000 is a perfect example of why. The Felix Project delivers surplus food to over 1,000 organisations across London, that support people experiencing poverty, isolation and other challenges and the need is growing every day. We need more food to stop more people going hungry, so donations like this are vital.”