STORY: Earth & Wheat Launch Artisan Box as it's First New 'Zero Waste Box' of the Year

‘Wonky food’ subscription service Earth & Wheat is introducing an Artisan Box as its first new product launch of 2023 in what promises to be a busy year for the food-waste-fighting brand. The start-up, which was set up by university student, James Eid, a fourth-generation baker, in March 2021, is already taking orders for the new range which will be its first ‘zero waste box’. The delicious new Artisian Box includes one sourdough loaf, white rolls, muffins (blueberry, chocolate or apple crumble) croissants and pastries (pain au chocolate or pain au raisin). Each and every product is ultra-fresh and crafted by hand by carefully selected artisan bakeries with focus on zero waste. The bakeries achieve this by making ‘food to order’ and allowing for all products good and wonky, to be included so ‘nothing is wasted’. The Earth & Wheat Artisan Box is the most premium product to date in the range and costs £18.99 with next-day delivery (starting January 12). It follows the huge success the Food-Tech brand has experienced since it first launched its ‘wonky bread’ box over 18 months ago and ‘wonky veg’ box range earlier this summer. Earth & Wheat has also brought out a one-off special ‘Xmas Wonky Veg Box’ in the week before Christmas. Eid, founder at Earth & Wheat, said the launch of the new Artisan Box heralded the start of an ‘exciting year’ for the business which has so far saved more than 500 tonnes of food from going to waste and sent 250,000 meals to food charities. It also won the prestigious ‘Sustainability Initiative of the Year’ at the bakery industry’s version of the ‘Oscars’, The Bakery Industry Awards, in October. Eid, 21, said: “We’re really looking forward to introducing the Earth & Wheat Artisan Box as our first new product of 2023 and first zero waste box – we believe our customer base will love it. Every bakery item is crafted individually and sustainably by hand by experienced Artisan bakers with locally sourced flour. “Our loaves are made as a true sourdough, using a 25-year-old sourdough starter. The dough is shaped by hand and proofed for 32 hours before baking in a stone-based multi-deck oven. The rolls, muffins, croissants and pastries are batch baked, and a wider specification is accepted there is no excess waste. “The launch of our new Artisan Box heralds the start of a very exciting year at Earth & Wheat as we look to continue to our mission of reducing food waste, helping save the planet and contributing to food charities that support the most vulnerable people in our society. For every Artisan box sold, we will be donating one meal to charity.”

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