Performance Meets Plant-Based: Next-Generation Egg Replacement for Bakers
The British bakery sector is undergoing a profound transformation with the rise of plant-based products, whose future looks increasingly promising both on display and in the bakehouse. Far from being a passing trend, plant-based offerings are establishing themselves as a durable pillar, driven by a fast-growing flexitarian consumer base — 22% of British adults say they want to reduce their consumption of animal-based products (1). In this context, egg-free bakery products are now naturally integrated into bakery assortments and are no longer considered marginal options.
Within the bakery world, vegan pastries stand out in particular, showing positive momentum while other plant-based segments are slowing down (1). This growth reflects evolving expectations: consumers want indulgent, flavourful and consistent products that retain the texture and freshness of traditional recipes. Quality and freshness continue to be the leading criteria when purchasing fresh bread (1)(2).
To meet these technical challenges, bakers are turning to new functional ingredients capable of replicating the structural role of eggs — aeration, binding, colour, and moisture. Whether 100% plant-based or hybrid, these innovations offer credible solutions and support a gradual transition towards plant-based formulations.
It is precisely in this context that our duo of innovations comes into its own:
• Egg Replacer, a plant-based improver that partially or fully substitutes eggs in your brioches recipes, also available in a SOFT version to enhance softness.
• Egg Free Glaze, an easy-to-use solution that delivers a perfect, shiny and even glaze without eggs.
Together, they provide bakers with unparalleled flexibility to develop speciality breads, modernised brioches and plant-forward viennoiseries, while maintaining volume, consistency and shelf performance.
Do not hesitate to contact us at [email protected] if you have any questions or if you would like full information about our Egg Replacer solutions!
(2) https://www.innovamarketinsights.com/trends/bakery-trends-2025/
