CINNAMOOD TO DRIVE GROWTH IN UK

Cinnamood Partners with Seeds Consulting to Drive UK and France Expansion

Cinnamood, the fast-growing European bakery concept renowned for its indulgent cinnamon rolls and vibrant brand identity, has appointed Seeds Consulting to lead its franchise expansion across the United Kingdom and France.

Founded in Germany, Cinnamood has quickly established itself as one of Europe’s most exciting bakery brands. In less than four years, the company has opened 56 stores and is now trading across 12 countries — a testament to its strong consumer appeal and highly scalable operating model.

Continuing its European growth trajectory, the brand recently opened its Barcelona flagship store in the vibrant El Born district in February, followed by the launch of its first Irish location on O’Connell Street, Dublin, on Saturday, 7 March, marking another milestone in its international expansion.

With its handcrafted cinnamon rolls, creative flavour innovation and visually striking store design, Cinnamood has captured significant demand among modern consumers seeking premium yet accessible treats, combining indulgent bakery products with a distinctive lifestyle-driven brand experience.

As part of its international growth strategy, Cinnamood is now targeting two of Europe’s most dynamic foodservice markets: the UK and France. To support this expansion, the company has partnered with London-based franchise advisory firm Seeds Consulting, specialists in introducing and scaling international food and beverage brands across new territories. The brand has already secured a multi-site franchise partner for the UK, with the first location set to open in Camden Town, North London in Q2 2026, followed by a second site at Westfield London.

The brand is targeting major metropolitan areas including London, Manchester, Birmingham, Paris, Lyon and Marseille, with opportunities available for both single-unit and multi-unit development agreements.

A Strategic Growth Partnership

Seeds Consulting will be responsible for identifying and securing high-quality franchise partners across both markets, with a focus on experienced multi-unit operators and regional developers capable of delivering structured, long-term growth.

“Partnering with Seeds Consulting marks an important milestone in our international journey,” said Santiago Hernández Acevedo, Chief Business Officer at Cinnamood. “The UK and France are strategically significant markets for us, and we believe Seeds’ expertise in franchise development and market entry will help us find the right partners to build a strong and sustainable presence.”

Seeds Consulting has built a reputation for successfully introducing premium international concepts to the UK and European markets, working closely with brands to position them for long-term success.

Matteo Frigeri Founder & Owner at Seeds Consulting, commented: “Cinnamood is a standout brand with a clear point of difference in the bakery and sweet treat segment. Beyond its product quality and strong visual appeal, what truly sets the concept apart is the strength of its unit economics. Experienced operators will immediately recognise the appeal of its average unit volumes, attractive EBITDA conversion and lean operating model, which requires a relatively low headcount to deliver strong performance.

This combination of brand power and operational efficiency is exactly why existing Cinnamood partners are scaling so quickly, with some already operating nine locations. We are excited to support the brand’s expansion into the UK and France and to connect them with experienced franchise partners who can unlock its full potential in these markets.”