STORY: BAKER & BAKER LAUNCHES DAIRY MILK CHOCOLATE & ORANGE COOKIES

European bakery products manufacturer Baker & Baker is launching a new Cadbury Dairy Mild Chocolate & Orange flavour for its fresh Cadbury cookies in-store bakery range.

The new flavour consists of a 45g chocolate & orange cookie puck, with four cookies per bag, and the product will be initially launching into Co-op from June.

The Chocolate & Orange cookies are baked fresh in-store, and feature delicious cookie dough infused with orange flavour and packed with Cadbury Dairy Milk chunks.

The new variant aims to tap into growing consumer affinity for chocolate and orange flavoured products with confectionery sales growing by 134% against total chocolate confectionery growth of just 7% in 2020-21.

Baker & Baker will be targeting incremental growth within the category that has seen branded cookies currently outgrowing the market overall, and Cadbury cookies leading the market overall. Additionally, fresh cookies now represent a 24% share of the overall in-store bakery market and are expected to grow further.

The Chocolate & Orange variant will accompany the two existing flavours in the Cadbury fresh cookies instore bakery range, alongside Cadbury Dairy Milk and Dairy Milk Caramel, which now both feature a new recipe including an improved cookie dough and softer texture.

Baker & Baker operates an exclusive fresh bakery licensing partnership with Mondelēz to manufacture and distribute fresh bakery products within key European markets, including the iconic Milka, Oreo and Cadbury brands.

Michael Bancroft, Licensing Director at Baker & Baker, commented: “Our new Cadbury Dairy Milk Chocolate & Orange cookie offers greater consumer choice and indulgence within the in-store bakery channel.

“Given the strong performance of a series of chocolate and orange confectionery products across different grocery brands, we’re confident the blend of Dairy Milk and chocolate & orange will generate significant consumer appeal and trial.”