MAGAZINE

Happy New Year!

Just like that, 2025 has arrived. With the excitement of the holiday season already behind us, we find ourselves approaching the end of January, wondering what lies ahead for the bakery industry this year.

Seasonality plays a significant role in our industry, and it seems that 2025 will be no exception, with a strong focus on our traditional seasonal celebrations. With Valentine’s Day, Mother’s Day, and Easter all fast approaching, Bakery Business will be closely following bakers and suppliers, bringing you the latest trends, insights into consumer demands, and innovations that will shape the season. I'm truly excited to see where the year takes us.

However, despite the optimism, our industry continues to face significant challenges. The ongoing cost-of-living crisis and rising energy prices are still impacting bakeries and suppliers, creating pressure from all sides. In the next six issues, we’ll delve into these issues through case studies and interviews with bakers, manufacturers, and suppliers who are navigating these economic challenges. We aim to offer insight and support to help everyone in the industry stay resilient.

As always, we are eager to hear from you, our readers and advertisers. We want to know about your experiences—the highs, the lows, and everything in between. Bakery Business is all about the industry, and we want to hear directly from you. What topics do you want to read about? What obstacles are you facing? What successes have you celebrated? Please get in touch and let us know.

For now, enjoy this issue, and I look forward to catching up with you in the months ahead.

Sam