What is in store for 2024…?

And just like that 2023 is all but a distant memory thanks to the 87 days (seemingly) of January!

With the likes of Covid and Lockdown now another a year away, life has most definitely returned to normal as we knew it.  2023 was a year of ‘new’… new events, new products, new people, new bakeries and as we settle into the new year – there are a lot of exciting things on the horizon.

Seasonality is pivotal for the bakery industry and this year rumour has it that the industry is going big on our seasonal traditions. With Valentine’s Day, Mother’s Day and Easter all just around the corner, Bakery Business will be following bakers and suppliers closely and reporting on new trends, consumer demand and innovation. I for one am excited to see what 2024 brings for our industry.

That said, whilst positivity is running high – our industry is not without its challenges. The cost-of-living crisis and energy prices are still having a massive effect, with bakeries and suppliers under pressure from every angle. Throughout our next 6 issues we will be covering these challenges with case studies and interviews from Bakers and bakeries, manufacturers and suppliers, that have explored ways to combat these economic pressures and will do our best to provide insight and support across the industry.

As always, we are very keen to hear from you – our readers, our advertisers… We want to know what you guys are dealing with – the good, the bad and the ugly. Bakery Business magazine is about the industry, and we want to hear from you – the industry!  What do you want to read about, what challenges are you facing, your success stories, market trends…? So please get in touch with one of the team, we would love to hear from you.

In the meantime, enjoy this issue and I look forward to catching up with you all in the coming months.