STORY: Dr. Oetker buys Cake Craft World

Dr. Oetker has continued its expansion with the acquisition of cake decorating business Cake Craft World.

With more than 10,000 products, Cake Craft World offers a range of cake decorations, equipment, tools, books and packaging.

Linda Glaysher, Cake Craft World founding managing director, said the support from Dr. Oetker will help the company develop and grow: “We will become even better at developing baking trends, sourcing and supplying the latest products and brands and showcasing the latest techniques – producing even more premium content for our loyal base of bakers.”

Johannes Rosenthal and Georg Parsbo, UK managing directors for Dr. Oetker, added: “We are excited to be investing into such a successful, specialist baking business with a relevant online presence for hobby and semi-professional bakers alike.

"We intend to become more nimble, particularly when it comes to identifying the latest trends and techniques. By sharing expertise and knowledge, we want to create more and more cake moments for more and more consumers in line with our Dr. Oetker strategy.”

Last year, Dr. Oetker acquired US-based cake decorating business Wilton Brands from TowerBrook Capital Partners.