STORY: EARTH & WHEAT LAUNCHES CHRISTMAS FEAST RESCUED BOX

SPROUT OF THIS WORLD: EARTH & WHEAT INTRODUCES CHRISTMAS FEAST RESCUED BOX WITH DONATION PLEDGE TO FOOD CHARITIES

Food-waste-fighting brand Earth & Wheat has launched a Christmas Feast Rescued Box and pledged to donate four meals to UK food charities for every box sold to help those most in need this festive period.

The wonky and surplus food supplier’s special seasonal box will include an assortment of ‘rescued’ vegetables, fruits and baked breads which would have otherwise been thrown away due to their odd shape or size, or because of oversupply.

The 6.5kg box will include lots of festive favourites including Brussel Sprouts, potatoes, parsnips, carrots, broccoli, red cabbage, onions, garlic, rosemary, oranges, apples and two baked bread varieties plus a kids’ activity pack and recipe cards. The Feast Rescued Box costs £18.99 and is available to pre-order now and closes on December 20 with next-day delivery.

Earth & Wheat will make four meal donations in every customer’s name via FareShare – the UK’s largest charity fighting hunger and food waste. A charitable meal is considered 420g based on Waste & Resources Action Programme (WRAP) reporting guidelines.

The award-winning FoodTech brand recently joined The King’s Coronation Food Project’s cause and donated 2,894 ‘meals’ to FareShare which saves good food from going to waste by redistributing it to frontline charities.

Earth & Wheat founder James Eid said: “We’re delighted to be launching our Earth & Wheat Christmas Feast Rescued Box and we believe it is the perfect way to spread holiday cheer while making a positive impact for the environment. 

“The box will include a range of festive goodies and for every box ordered we pledge to make four charity donations via FareShare to help those who are in most need of help this Christmas.”