American sweet bakery brand Otis Spunkmeyer has introduced a limited edition Cracked Egg Muffin in time for Easter sales.
The chocolate chip muffin is filled with rich vanilla cream and topped with a white chocolate-cream 'cracked egg' decoration.
Research has found that more than 50% of consumers are looking for sweet bakery items with additional layers with added flavour and texture components.
The muffins are supplied frozen in cases of 28 and can be thawed and served in a matter of minutes.
“The new Otis Cracked Egg Muffin is the perfect indulgent treat for caterers to feature on menus in the run up to Easter," says Aryzta Food Solutions' trade marketing manager Paul Maxwell.
"Consumers looking for something a little special versus traditional Easter bakery items, such as hot cross buns will doubtless fall ‘egg-over-heels’ for the new muffin.”