STORY: Greggs hilariously trolls Next

Steak-bake-cushion-gate (as we have crowned it) has put the Greggs social media team back in the spotlight in a glorious way.

The high street bakery chain’s people have in the past roasted Piers Morgan as well as made fun of their own customers.

And now Next, the clothing and homeware store, has been trolled by the high street bakery chain because of an item currently for sale on their website.

Next are selling an ochre-coloured velvet chevron cushion for £18 - and it looks rather a lot like one of Greggs' signature steak bakes.

The foodie company shared a screen grab of the cushion on Twitter, with the caption: “*Googles if it's okay to eat a cushion*”.

And the post has duly gone viral, gleaning over 6,700 likes and almost 700 retweets.

Next saw the funny side and responded: “Cushions for elevenses?”

But one user rightly observed that you'd feel pretty “stuffed” if you tried to eat a bake that size.