Kara relaunches range for National Doughnut Week

Kara, the foodservice arm of the Finsbury Food Group, has announced the relaunch of its ‘new and improved doughnut range’. The collection, which now includes a mini chocolate offering, will be available on 24 May.

Doughnuts make up 4.3% of sweet bakery purchases in the UK, and of this, over a quarter of doughnuts are purchased as a treat, “showing that the consumers are still very much in touch with their sweet tooth”, says Jane Olney, commercial director at Kara.

She adds: “We’re always looking for ways in which we can enhance our ranges, and with National Doughnut Week coming up, it was a perfect opportunity to relaunch our much-loved doughnut range. We feel that with the additional chocolate flavour, the collection is now complete.”

The existing range includes a sugared ring doughnut, a sugared jam doughnut, a sugared chocolate doughnut, a mini jam doughnut, a jumbo jam doughnut, and new to the collection – a mini chocolate doughnut. Kara says it has “upgraded each recipe to improve both softness and flavour”.

Each case of the new mini chocolate doughnut line will include paper bags, so that retailers can offer the product as a grab-and-go option.