First Bulgarian bakery for West Midlands

Nanny’s Craft Bakery opened in Wellington last week. Owned by the Dimitrov family, they claim to be the first Bulgarian bakery in the West Midlands.

The inspiration for opening up shop was the glut of recipes found in a cookbook belonging to Kristiyan Dimotrov’s grandmother.

 “We are fulfilling a dream by opening the first Bulgarian bakery in the West Midlands region,” said Kristiyan. “My grandma loves to bake pastry and sweets for all and has written the recipes in her ageing cookbook, so we decided as a family to take on the venture."

He will be working alongside his wife, mother, brother and sister in the bakery.

Kristiyan moved to England in 2013 and has since worked as a taxi driver whilst attending English and maths courses.

Following mentoring from the Prince’s Trust over three years and a two day start-up workshop with business coaching consultancy Good2Great, Kristiyan’s new shop has also been supported by Telford & Wrekin Council’s Pride in Your High Street programme with a £10,000 grant.

“The support and knowledge I gained about starting my own business was very useful, and has given me the confidence to take the leap,” he said.

Nanny’s Bakery is part of the Love Wellington movement, which is promoting the regeneration of the town.