Dawn launches Halloween and celebrates 30 years in the UK with new packing line

Dawn Foods has lauched its Halloween campaign, and is in celebratory spirits as the business marks 30 years in the UK. From humble beginnings in Jackson, Michigan, today Dawn has a product portfolio of more than 4,000 products and employs nearly 5,000 people in over 57 locations worldwide. 

Pictured is CEO Carrie Jones-Barber, at the company's new automated dry packing line at its Evesham factory in Worcestershire. Following the launch of revamped packaging across its entire product portfolio, the new line marks "a significant investment" for Dawn.

Its ‘monster’ Halloween promotion features giveaways, recipes, offers on selected ingredients and limited edition finished frozen products. And the chance to win a holiday voucher worth £500.

UK consumer spending for Halloween products has almost doubled since 2013, and as of 2018 this reached £419 million, according to statista.com.

Dawn says that with any five products purchased from its 12.5kg bags of Plain or Chocolate Crème Cake Base, Extra Moist Muffin Base (Plain or Chocolate) or 6kg pails of Dawn Vanilla, Chocolate or Orange Frosting, bakers will receive a free Halloween themed toolkit.

This features Dobla branded chocolate bat decorations and point of sale material. It says: “the kits are ideal for bakers to create a ghoulish range of Halloween-themed sweet bakes and decorate a fixture or display in-store.”

For bakers who don’t want to bake from scratch, but still want to include Halloween bakery products, the company is also offering:

· A Duo-filled Donut, “oozing with blackcurrant and orange sauce filling and topped with orange icing and chocolate bats”

· A Triple Chocolate Muffin “with contrasting orange sugar nib decorations and a Halloween branded muffin cup for shelf impact”

· A Triple Chocolate American Style Cookie “with Halloween wrapper for additional visual appeal”