STORY: Flora launches plant-based ‘cream’

Spread brand Flora has launched Flora Plant. It said in a statement: “The newest addition to the Upfield portfolio performs like dairy cream – perfect for cooking, pouring and even whipping – delivering richness to every dish, but without the dairy.”

It said last year, demand for plant-based diets increased by 300%. Nearly half (45%) of consumers say that plant-based dining options are a factor in the selection of a place to eat.

Alan Black, head of marketing, Upfield Professional, said: “Flora Plant is a game-changer for the foodservice industry. Not only does it cater to those following a vegan diet, Flora Plant helps chefs overcome the challenge of managing allergens, which if not handled extremely carefully, can lead to a loss in customers, or even worse, criminal prosecution.

“At Upfield, we create great-tasting plant-based foods – and Flora Plant is no different. It can be enjoyed by vegans and dairy cream lovers alike. We believe following a vegan diet, or a diet that requires the removal of specific allergens shouldn’t mean compromising on taste, and with FLORA Plant, operators know they can serve delicious dairy-free dishes to all consumers with total confidence.”