GAIL's bakery products available as part of Amazon grocery deliveries
Amazon has announced it has launched free home grocery deliveries, and GAIL’s Bakery said it is "delighted to be one of the online retailer’s key partners in the offering".
GAIL’s has seen its AmazonFresh sales increase in 2020, and also sells in Waitrose and Ocado, outside of its own bakeries.
In March, in order to continue supporting and baking for its communicates, GAIL’s launched home delivery and Click & Collect as new ways to safely buy fresh bread, pastries and baking ingredients during lockdown.
As the requirement for online groceries increased due to the pandemic, both Amazon and GAIL’s responded to this demand by innovating their offerings. In GAIL’s case, with curated hampers, which are available to order online.