STORY: Sweet Nothing launches Crowdfunder

Sweet Nothing Bakehouse, which describes itsels as "an inventive female-owned bakery," has launched a Crowdfunder campaign to support the opening of its first bricks and mortar store at Republic London in Poplar.

Sweet Nothing, which specialises in bespoke cakes and bakes, coffee, artisan foodstuffs, vegan soft serve and a seasonal brunch menu, has grown significantly since its inception in a Hackney kitchen in 2015.

From working on movie sets for Warner Bros and at Pinewood Studios to being featured in the Radio Times, Beth Cardy, the woman behind Sweet Nothing, has seen the business "explode beyond my wildest dreams".

However, with 2020 wreaking havoc upon companies up and down the country, Beth has had to alter her approach in a bid to remain afloat. She's hoping that the Crowdfunder campaign will be the first step towards revolutionising Sweet Nothing, but will also provide a blueprint for others in the same boat to follow.

In return for pledges, Sweet Nothing is offering an array of rewards including unlimited coffee, slick merchandise, afternoon tea, treat boxes and Christmas gifts which include items from their local partners - DAPPA, Rock My Bowl and LOMOND.

As well as opening the Bakehouse, funding raised via the campaign will be used to employ a larger team, provide training for staff and purchase equipment relevant to the pandemic that will keep staff and customers safe. It will also go towards setting up "a seamless online ordering platform for those that aren’t able to get to the location in person".

Speaking about the news, Beth Cardy, managing director of Sweet Nothing Bakehouse, said: “We used lockdown to evolve our brand and are really excited to be able to bring our baked goods to East London, where our customers can come and enjoy cake and coffee in a relaxed and inviting environment.

“It almost seems cliché to say that my business is akin to a second family, but it’s absolutely true. The ongoing pandemic has been devastating to so many people, and by opening this store, I’m hoping that it will be possible to give a number of people employment at a time when jobs are difficult to come by.”

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