STORY: Promoted: Health and the environment central to Bakels’ latest True Caramel development

British Bakels are delighted to expand their True Caramel range with new Low Sugar Vegan Caramel PF.

Showcasing the collision of health and environmental trends, the latest addition showcases the company’s pedigree as a specialist producer of caramel and an environmentally-focussed approach to product development.

Greg Stone, Head of NPD at British Bakels, explains:

“Caramel is still a hugely popularly flavour, but consumers are now looking for more. Not just an expansion of flavoured varieties, but those which satisfy health and environmental trends. Low Sugar Vegan Caramel PF ticks these boxes, without losing the familiar indulgent qualities we all know and love about caramel and the application benefits bakers have come to enjoy from True Caramels.”

Low Sugar Vegan Caramel PF:

The focus on sugar and health intensifies due to Covid-19 and according to Mintel’s recent report centred on desserts in the UK, lower sugar would prompt over a third to eat desserts more often, with a wide view that the category can be both healthy and indulgent.

The exponential rise in those adopting a vegan lifestyle is set to continue, underpinned by both a drive from many to reduce their meat intake and also concerns around animal welfare. Low Sugar Vegan Caramel PF follows the break-through launch of Vegan Caramel PF earlier this year.

Palm free is a claim now included in over half of the True Caramel general-sale range and aligns with an increasing demand for products without the inclusion of palm oil. In fact, over the past five years, palm-free claims have tripled in Europe, a region leading the way and one which has seen a decline in the percentage of food launches with palm oil/fat ingredient from 16% to 12% over the same period.

Michael Schofield, Marketing Manager at British Bakels comments:

“The next wave of healthy diets will be those that also support the health of the planet and everything on it. Consumers’ evolving holistic mindset about health and wellbeing will shift the conversation about healthy diets from ‘better-for-you’ to “better-for-us’. This has gathered pace, with food/drink launches with a sustainable claim at 28% in 2020, vs just 1% in 2005.”

Sources: Mintel (Desserts, 2021), Mintel GNPD

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