STORY: Matthews Cotswold Flour launches Bake For Ukraine effort
Ukraine is one of the world’s most important wheat-growing nations - which is partly why a south west flour mill is raising funds in aid of this war-torn country.
Matthews Cotswold Flour has launched a two month-long project called ‘Bake For Ukraine’, offering its award-winning flours at half price to be used as part of the charitable campaign.
“Since the beginning of March, we have been taking 50% off the cost of our flour for any home-baker or professional who bakes anything and donates the value of its sale to the Red Cross Appeal,” says managing director Bertie Matthews.
“All that keen bakers have to do is sign up online, whether they are planning to bake just a batch of cookies for their local Brownies or organising a much larger event. This will run until the end of April.
“The reason we decided on the 50%-off offer is that it is scalable for any home or any baker, no matter what their size and skill-set. Our initial target is £5,000 - and on top of that we’ve sent two tonnes of flour to Ukraine.
“We really didn’t want it to be seen as any kind of self-promotion for our flour mill - but then, when we really thought about what cereal-farming means to the desperate people of that country, we decided to go ahead, as it seemed to link so well with their needs and be the right thing to do.”
Bakers can host a sale and donate profits to the miller's JustGiving page.
“It’s easy to download our Bake for Ukraine logo and design a fundraising poster for your bake sale and spread the word on social media reposting your own and our posts on Instagram, Facebook or Twitter," adds Matthews.
To find out more visit Matthews Cotswold Flour is fundraising for The British Red Cross Society.