STORY: BBF collaborates with Tesco to celebrate Jubilee

Tesco and BBF Limited, an ambient cake and dessert manufacturer, have collaborated to help the nation celebrate the Queen’s upcoming Platinum Jubilee with the launch of a new patriotic celebration cake.

The limited edition cake, which has been available in Tesco stores nationwide from 17 May, consists of a soft, madeira sponge which is filled with frosting and a fruity raspberry and plum jam.

The cake is then covered with a delicate, white fondant icing and finished with a sugar paste plaque inscribed with a Jubilee-inspired crown design.

“From street parties and barbecues to family get togethers, the new celebration cake is the perfect centre piece for any Jubilee party or celebration," says Tesco product developer, Jasmin Moore.

“Working with Tesco to create such a special cake has been an honour," adds  Jonathan Lill, CEO of BBF Limited. "Our talented NPD team has been working closely with the team at Tesco on this exciting new product, which will help the nation celebrate such a huge milestone for the country. After months of planning, it’s great to see the product on shelves.” 

BBF Limited develops and manufactures an extensive range of high-quality ambient cake products across several different categories including celebration cakes, fruit pies and tarts, chocolate enrobed cakes, Christmas cakes and mince pies.

The baker produces more than 600m cakes and desserts annually.

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