STORY: Carrs Pasties receives a brand refresh

Carrs Pasties has unveiled its refreshed branding after working with Absolute Agency, which has now given each product its own 'distinct personality'.

The direction of the branding was determined by customer reaction to tasting products on social, with many saying 'the products speak for themselves'.

The updated branding communicates the ingredients and reiterates the freshly-baked aspect of Carrs products, with their ‘little and often’ approach to baking in-store.

The brand will live holistically in all customer touchpoints.

Carrs shops, in and around Bolton, will be kitted out with animated digital menus, promotional posters, shelf and product price points.

Trade stores are also starting to see refreshed signage and product branding. Perimeter animations and print adverts have been produced to engage with loyal fans and customers at Bolton Wanderers Football Club, promoting concession purchase and nationwide delivery.

Absolute will continue to work with Carrs over the next few months developing the full, over the counter, delivery and frozen packaging range.

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