STORY: Wafflemeister secures first major UK supermarket listing with Waitrose

Wafflemeister, the UK’s leading waffle brand, has today announced that a range of its products are available for purchase in Waitrose – the first-ever UK retail listing for the company. 

Available in Selected Waitrose stores nationwide within the supermarket’s morning goods category, the range includes Wafflemeister’s Belgian waffles (£2.10 – 5 x 50g), Chocolate Coated Belgian Waffles (£2.10 – 5 x 55g) and Toasting Waffles (£1.90 4 x 2 x 25g).

The listing follows the brand’s success in wholesale and various foodservice sectors such as Education, Healthcare and Hospitality.  Wafflemeister sells more than one waffle a second from over 10,000 locations through its partnerships with major national wholesalers.

Wafflemeister also has over 35 sites across the UK in high-profile locations such as Alton Towers, Legoland, Oxford Street and Thorpe Park.  

Rikos Leong-Son Co-CEO of Wafflemeister, said: “We’re thrilled to have secured our first major retail listing in Waitrose following the success of the product in foodservice.  

“Our focus is on serving the best waffles in the world and ensuring everyone has access to our great tasting waffles, whether that’s through a Wafflemeister site or from one of our partners – which we can now proudly say includes Waitrose.  Ultimately we want everyone to be able to buy our waffles and this entry into retail is the start of the journey to delivering that.”

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