STORY: JASON'S SOURDOUGH LAUNCHES NEW LOAF

Seeds and Gains: Jason’s Sourdough launches new High Protein Loaf

New loaf contains an average of 10g of protein per slice, and is made with only eight, simple ingredients

Macro conscious fans of Jason’s Sourdough have extra good news to celebrate over their breakfast avocado on toast as the UK’s fastest growing top ten bread brand* adds a new high protein loaf to the range.

Jason’s Sourdough High Protein Loaf will provide consumers with 10g boost of protein in every slice, and contains no additives, preservatives, emulsifiers, added sugar or artificial sweeteners.

Protein is vital for the growth and repair of muscle tissues and it is often difficult to consume enough protein in our daily diets.  By increasing the protein content in this delicious loaf, Jason’s has made it easier to hit our protein intake goals.

Jason Geary, Master Baker, Geary’s Bakeries: “As with everything in our Jason’s Sourdough range, the High Protein Loaf stays true to our philosophy of using our own sourdough mother starter culture, and simple ingredients to deliver a great-tasting loaf that consumers can enjoy every day.”

Jason’s Sourdough High Protein Loaf will give macro counting consumers more protein – 10 g per slice, compared to 5g per slice of the White Ciabattin loaf – and lower carbohydrates – 12.9g compared to 23g of carbohydrate in the White Ciabattin loaf. The additional protein boost comes from wheat protein, pea protein and sunflower seeds.

Jason Geary concludes, “We know that people love our sourdough as part of their healthy eating routines. Our new protein loaf gives shoppers a great opportunity to get more protein into their everyday diets, whilst still enjoying a great slice of sourdough.”