MORRISONS ANNOUNCES DOWNSIZING OF RATHBONES BAKERY

In a significant move aimed at preserving operations and safeguarding jobs, Morrisons has announced plans to downsize its Rathbones Bakery site. The bakery, a key supplier within the supermarket’s network, has faced mounting operational challenges in recent years, prompting this difficult but strategic decision to ensure its long-term sustainability.

The decision to downsize comes as part of a broader restructuring plan designed to address shifts in consumer demand, rising costs, and increasing competition within the baking industry. By reducing the scale of operations at Rathbones, Morrisons aims to streamline production, focus on its core bakery offerings, and optimise resource allocation. This approach will allow the supermarket chain to maintain its commitment to delivering high-quality baked goods while mitigating the risk of complete site closure.

A spokesperson for Morrisons emphasised the company’s dedication to protecting jobs wherever possible. While some roles will inevitably be impacted by the downsizing process, efforts are being made to redeploy affected staff to other positions within the Morrisons network. Discussions are also ongoing with trade unions and employee representatives to ensure transparency and support throughout this transition.

Rathbones Bakery, known for producing a range of bread and baked goods for Morrisons, has been a staple in the supermarket’s supply chain. Downsizing the site is expected to enable the bakery to operate more efficiently, reducing overheads and addressing the economic pressures that have plagued the industry in recent years.

As part of its restructuring plan, Morrisons has also reaffirmed its commitment to sustainability and innovation in its bakery division. The retailer is exploring new technologies and processes to enhance efficiency and reduce waste, aligning with its broader environmental goals.

While the downsizing of Rathbones Bakery represents a challenging moment for the company, it underscores Morrisons’ commitment to adapting to market conditions and securing the future of its bakery operations.