Sourdough: Unlock the Secret to Exceptional Bread
76% of consumers prefer traditional flavours when buying baked goods, while 65% enjoy a variety of textures. Sourdough, a baking staple for centuries, has been traditionally used by bakers in bread products to deliver superb taste and texture, creating signature breads that keep customers coming back for more.
Recently, bakers have experimented with huge success using sourdough in various forms, such as crumpets, pastries, bagels, hot cross buns, breadcrumbs, cookies and cakes to create innovative and delicious products, unlocking the exceptional benefits it brings to all types of baked goods. Consumers actively seek out these products, associating sourdough with premium quality and are willing to pay more for the experience.
Discover the rich, natural flavours of sourdough and craft unique specialty breads that will captivate your customers. Explore Puratos' sourdough solutions and learn how they can elevate your baking to new heights.
*Puratos Taste Tomorrow 2023 data.
