STORY: Strong speaker line up anticipated at The Baking Forum

With less than 3 months to go to the eagerly anticipated event on 19th May, The Baking Forum is excited to be able to confirm a number of its guest speakers, with more to follow. There will be an impressive depth and breadth of knowledge and experience on display, to kickstart this inaugural event into life and to undoubtedly give delegates plenty of food for thought.

The Baking Forum will be hosted by Roger Harrabin, who will also be speaking at the event. Roger is one of the media’s most influential voices on the environment, energy and climate change. As Energy and Environment Analyst he reported for the BBC for over 30 years. He will be putting the economic, social, political and environmental case for the Bakery industry to accelerate a drive to Net zero / carbon neutral.

Joining Roger in the line-up will be James Walton, Chief Economist IGD. James’s role at IGD is helping businesses anticipate and cope with strategic events, economic pressures, geo political change, social developments & environmental stress. His focus at The Baking Forum will be the UK economic outlook and what it will mean for UK food industry

Andrew Walker is Client Service Director at Kantar, where has spent the last two decades helping FMCG businesses make sense of consumer behaviour. He’ll be shining a spotlight on: What’s the recent trends for UK bakery? How are shopper behaviours changing and what does that mean for innovation and the different bakery sectors?

Jim Hawkridge is Product Development Director at AB Mauri UK & Ireland. A Bakery Technologist with over 25 years industry experience, Jim has spent the last decade focused on research and development for AB Mauri, in both a global and UK role. He’ll be giving his answers to the question that’s on everybody’s lips: What’s the future of baking?

Averil MacDonald, Emeritus professor at Reading University, and recipient of the ‘Woman of Outstanding Achievement in Science award, will be joining The Baking Forum to give her views on alternative energy sources.

Andrew Pyne, CEO of The Federation of Bakers commented: “This is a really strong line up of guest speakers that will be highly relevant and of significant interest to our industry audience. I am hugely excited to learn from what these people have got to say. Delighted to have further highly influential speakers confirmed and will be announcing these names shortly”

Delegates to The Baking Forum will enjoy a full one-day conference with compelling keynote presentations. There’ll be the opportunity to meet with exhibitors throughout the day and network with colleagues and peers. Refreshments and lunch will be provided. An evening Gala dinner with a nod to the ‘twenties’, will offer the opportunity for all delegates to continue conversations with colleagues and new-found contacts, whilst enjoying a superb meal in an iconic setting.

19th May is set be a though provoking day for the Baking Industry. With limited places available, delegates are advised not to delay reserving their place at The Baking Forum. Register at





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