STORY: NEW CRUNCHY PEANUT BUTTER FROM DAWN

Dawn Foods has unveiled the next product in its authentic American Bakery range with the launch of a high-quality peanut butter, packed in 3kg packs suitable for the professional baker or caterer.

Dawn Balance Crunchy Peanut Butter taps into the current consumer interest for both American sweet bakery products and plant-based ingredients. Made with 100% peanuts, the peanut butter is packed with protein, fibre and only contains naturally occurring sugars.

Dawn Balance Peanut Butter can be used in many different baked and unbaked applications, not only to add texture but to add the distinctive creamy taste of peanut to products.

Peanut butter cuts through sweet flavours and pairs beautifully with Delifruit Strawberry Filling, for example, for the classic peanut butter and jelly American flavour. It works well with any kind of chocolate too – milk, dark, ruby or blonde – to create delicious peanut butter brownies or blondies. And as Dawn’s Crunchy Peanut Butter is also naturally vegan, it can be used alongside products from Dawn’s vegan ingredients portfolio to create completely vegan sweet bakes.

“The peanut butter market is growing fast with the product’s nutritional benefits helping to drive the market”, explains Jacqui Passmore, Marketing Manager at Dawn Foods UK and Ireland.

“Crunchy peanut butter, as the healthiest option, is particularly popular with younger consumers who wish to up their protein intake. Using peanut butter in sweet bakes means bakers can offer indulgent treats which are also perceived by consumers to be ‘better for you’. It is win-win all round.”

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